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Pro Plan Medium Chicken Adult Dry Dog Food - 14kg By Pro Plan

Was: £54.95
Just Ship Once Price:£40.69Save £14.26 (26%)
Subscribe & Save 5%:£38.66Save £16.29 (30%)
Was: £54.95
Just Ship Once Price:£40.69Save £14.26 (26%)
Subscribe & Save 5%:£38.66Save £16.29 (30%)

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Pro Plan Medium Chicken Adult Dry Dog Food - 14kg Description & Review

PURINA PRO PLAN Dog Medium Adult with OPTIBALANCE rich in Chicken dry food - 14kg

Previously 'Pro Plan Original Chicken & Rice Dry Dog Food - 14kg'

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
5 Weeks, 3 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 370g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

VetShop.co.uk’s Summary

A reliable diet to support the maintenance of all healthy adult dogs. It is very popular with our customers - we get great feedback on it! Contains a good meat source for protein – 14% chicken. Very easy to feed your dog with no need to feed other foods. The product is well priced, with an overall better than average recipe.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All healthy adult dogs as a complete and balanced diet to keep up their health.

Main Ingredient: The main ingredient is chicken (14%), a great protein source; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it supplies plenty of rich protein.

Protein Amount: This diet is 26% protein; plenty for adult dogs.

Product Aim: To support the maintenance of healthy adult dogs, with added prebiotics for a healthier digestive tract.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Prebiotics and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


VetShop.co.uk’s Full View

Pro Plan Original Chicken & Rice Dry Dog Food is a complete and balanced diet for adult dogs, made with 14% chicken for plenty of protein and taste. It is put together to also support a healthly digestive system by added prebiotics, along with omega 3 and 6, and vitamins, to aid immunity, nourished skin and a healthy coat.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Skin and Coat - Provides omega 3 and 6 fatty acids for healthy skin and a full shiny coat.
Digestion - Contains prebiotic to avoid stomach upsets and aid healthy digestion.
Immunity - Vitamins, including E and C, in the diet help to support the immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog health and needs. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains omega 3 and 6 fatty acids for added skin and coat nourishment.


Manufacturer's View

At PURINA® PRO PLAN® we believe that optimal nutrition is the foundation for optimal health and wellbeing - and the starting point for an amazing life together. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIBALANCE provides advanced nutrition that helps support your dog's long term health.

OPTIBALANCE is a combination of specifically selected nutrients at appropriate levels for dogs of different sizes and physiques that supports their specific needs and helps to keep them at peak condition.

  • High nutrient absorbtion to fullfil your dog's needs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Helps to keep your dog's coat beautifully shiny from root to tip
  • Specially formulated for dental care
  • Contains high quality pieces of chicken
  • Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



  • Chicken (20%)
  • Rice (7%)
  • Wheat
  • Dehydrated Poultry Protein
  • Maize
  • Animal Fat
  • Dried Beet Pulp
  • Maize Gluten Meal
  • Digest
  • Soya Meal
  • Minerals
  • Dried Egg
  • Fish Oil



Nutrition         Analytical Constituents:
Protein:        26.0%
Fat content:16.0%
Crude ash:7.5%
Crude fibres:2.5%
Nutritional additivesIU/kg:
Vit. A:28 000
Vit. D3:910
Vit. E:550
Vit. C:140
Ferrous sulphate monohydrate:230
Calcium iodate anhydrous:2.9
Cupric sulphate pentahydrate:46
Manganous sulphate monohydrate:110
Zinc sulphate monohydrate:390
Sodium selenite:0.27
Technological additives:
Tocopherol extracts from vegetable oils:36mg/kg


Feeding Guide

Breed ExamplesWeight 
Daily Amount
14kg bag will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 540 - 1106 Months, 1 Week
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10110 - 1803 Months, 1 Week
Corgi, Staffy, Cocker
Spaniel, Springer Spaniel
10 - 25180 - 3302 Months
Dalmation, Collie, 
Labrador, Retriever
25 - 35330 - 4105 Weeks, 3 Days
German Shepard, 
Malamute, Bloodhound
35 - 45410 - 4801 Month
Rottweiler, Mastiff, 
Great Dane
45 - 70480 - 6703 Weeks, 3 days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Purina Pro Plan Chicken And Rice


Would highly recommend. Cocker Spaniel - two bags last over three months and never has any problems with tummy and has lovely shiny coat.<br>Petshop.co.uk have a first class service. Not only are they cheapest but also delivery is very quick and packaged well.

Show Kennels


I have a team of show dogs, which i feed on Pro plan<br>The food is perfect, never a upset tummy, always fit strong and healthy, and in the best condition<br>The service is very fast and efficient, delivered on time, by a friendly courier<br>The price is a great help compared to local pet shops, when you have a lot of mouths to feed. which I must say they love and are always ready and eager at feed time.<br>I wean the puppies onto chicken puppy at 6/8 weeks, and they stay on this until 12 months old, then on to adult.<br>Thank you for providing this service.

Purina Pro Plan


My dog loves Purina, it was recommended to me by the vet when I welcomed Edgar to the family. He loves food but can be quite picky when he takes the notion - but everything about this food is ideal for him, including the size of it, as I can use it for treats when training Edgar and he's still just as excited as he would be for any other treat.<br>Pet shop bowl offer Purina at the best price I have seen anywhere and the delivery is just as good as the price. I know when I order food for Edgar it'll be there in a few day maximum. Thanks for the great service! :) I openly recommend pet shop bowl to anyone with pets.

Exceptional Value


My vet recommended Proplan puppy and now my pup is progressing onto Proplan adult original. She had the usual puppy tummy when I used the product the breeder gave me so changed to this. Petshop.co.uk were selling it cheaper than anywhere else I could find it which worried me it might not be the real thing. But a call to the manufacturer (again great service) reassured me they were one of their well known suppliers. I was previously paying 52 pounds a sack so you can see my concern! I have a healthy happy 12 month old English pointer.

5 Stars All Round


Excellent service and price. Our Labrador loves this food and keeps her content in-between meals

Pro Plan Adult


Excellent fast service very good price. we have a working springer and she does very well on this food-plenty of spring in her step!

A Meal Our Dog Loves


I will continue to buy this product for as long as my dog enjoys it. Delivery is excellent and this saves me carrying heavy bags from the shops.

Excellent Service Na Keen Prices


I have used Pet Shop Bowl for some time. The ordering is simple and the service excellent. Any small mistake (we were once sent the wrong food) is rectified immediately with a full apology. The correct food arrived the following day and the wrong food was taken away. Our Jack Russell (Pepper) knows the large parcel when it arrives.

My Gsd Thrives On This Food


our GSD has been fed on this food since he was 18 months old<br>He rarely has digestive problems and when he does it is due to him eating something he shouldn't<br><br>His coat is shiny. His eyes are bright<br><br>We think this is the best food we can give him and will continue to feed him on it<br>Priced very competitively too

Pro Plan Adult


Our cockapoo Oscar has recently switched from Pro Plan puppy food to the adult version and he loves it!!! My thanks to Pet Shop Bowl who've provided his food since we brought him home nearly a year ago. Your service is second to none and I will definitely continue to buy Oscar's food from you, great price, good delivery and no lugging heavy food bags home from the pet shop - he is in the very best of health, shiny coat, shiny eyes, full of energy and has a regular constitution. Keep up the good work!

Pro Plan


Fast postage, great price. Will defo use this company again, and free delivery!

Great Product Great Service


I couldn't be happier. The product is the best price we have found, its perfect for our dog. Pet Shop Bowl are a great company, brilliant customer service and fast free delivery, thank you. I tell everyone how impressed I have been!

Best Dog Food Going At A Good Price, And Excellent Delivery.


I ordered 2 different types of 14kg bags of Purina pro plan dog food for my golden cocker spaniel and he simply loves it. Keeps him fit and bouncing arround. Keep up the good work.

Superb Dog Food


Good dog food at a good price. Good for dogs who get upset tummies easily . We switched to this food many years ago with our previous dog and continue to feed our latest one with it. He has a superb coat, bright eyes and a stable digestive system.

Coco The Springer Spaniel Age 2


coco will not eat any other food he is very healthy and active.

Rosy The Cocker Spaniel Age 19 Mths


love my food, it gives me lots of energy to play with my doggy friends, I also have a very nice shiny coat, I can play and run with dogs that are a lot bigger than me for hours, so glad my owner buys it for me. Good service, to yum yum.

Great Value For Good Quality


I have been paying 50 pounds for this in the high street and cannot believe how cheap it is on here. <br>My dogs love this food - it was recommended by our vert as our lab was having weight issues and was hyperactive. It is full of the most important ingredients for the dogs and she loves it. <br><br>My other dog used to be on a different food but she managed to snatch a piece of this Pro Plan and since then she has refused to eat anything else.

Quality Dog Food


As always my dog tucks into yet another bowl of Purina Original dog food. He is in excellent condition with a shiny coat and bright eyes. As before, the food arrived very promptly and the service given by PetShopBowl has been second to none so far. Well done. My dog is a GSD male aged 4 years.

Good Value For A Good Feast


First time ordered from this Company. Excellent service and very nice to deal with. Delivery also very fast and price was excellent.

This Is Quality Food For A Top Class Dog


My setter loves it whether it is dry as it comes and sometimes as a treat I mix it with an egg and a little milk.As a working setter only the best will do and this is it. Also very good price.<br>Recommended.

Fantastic Value


We use this food - recommended by our vets for our Irish Setter and she absolutely loves it. The price on here is fantastic, cheaper than other suppliers prices.

This One Is Tops For My Dog


I realize that not every food suits every dog but we have used this brand previously for our last 2 German Shepherds and now for our latest one. GSD's are renowned for having a sensitive digestive system and we have found this one to be one of the best. He is a large dog weighing around 42kilos and he only needs approx. 120g twice daily with a few treats in between and he is in good shape.

Very Good Product


Our Bearded collie loves this product and clears his bowl every day. The price was very good value.

Great Product


Great value product I buy for my cocker spaniel. Lasts well and she loves the food.

Top Quality Food


Buy this food for my Rottie and Staffy - they both love it. Although it isn't the cheapest of brands the food is quality, keeps well and most importantly my boys love eating it.