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  • Senior Original Kibble

Purina Pro Plan Adult 7+ Chicken with Optiage Dry Dog Food - 14kg

£50.59 £30.99
(You save £19.60)
14.00 KGS
Calculated at checkout

Product Description

PURINA® PRO PLAN® Dog Medium & Large Adult 7+ with OPTIAGE Rich in Chicken Dry Food 14kg

Previously 'Pro Plan Senior Original Chicken Dry Dog Food - 12kg'
Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
5 Weeks, 5 Days*

*Calculation based on a golden retriever senior weight (30kg) 
being fed 325g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.


VetShop.co.uk’s Summary

A reliable diet to support the maintenance of all healthy senior dogs (aged 7+). Very popular with our customers! Contains a good meat source for protein – 14% chicken. Very easy to feed your dog with no need to feed other foods. The product is well priced, with a better than average dog food recipe.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All healthy senior dogs as a complete and balanced diet to maintain health and promote activity and alertness.

Main Ingredient: The main ingredient is chicken (14%), a great protein source; much better than most diets which have cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it gives plenty of protein to the diet.

Protein Amount: This diet is 29% protein; plenty for senior dogs.

Product Aim: To support the maintenance of healthy senior dogs, with added antioxidants for immunity and anti-age nutrients for mental sharpness.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'artificial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by added fish oils. Easily digestible rice in the diet helps limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


VetShop.co.uk’s Full View

Pro Plan Senior Original Chicken Dry Dog Food is a complete and balanced diet for senior dogs, made with 14% chicken for plenty of protein and taste. It is put together with 12% rice to support a healthy digestive system, along with anti-age nutrients to enhance immunity, activity level and alertness.

How does it keep my dog fit and healthy?

Maintenance - Everything your older dog needs to eat to keep healthy is in the food, in all the right amounts.
Skin and Coat - Provides fish oils and specific vitamins for healthy skin and a full shiny coat.
Digestion - Contains 12% rice to avoid stomach upsets and aid healthy digestion.
Immunity - Anti-age nutrients in the diet help to support the immune system.
Brain - Anti-age nutrients help to promote alertness and mental health.
Weight - Contains more protein and less carbohydrates to aid weight management.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your senior dog's health and needs. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains fish oils and specific vitamins for added skin and coat nourishment.


Manufacturer's View

When your dog reaches full maturity, their body undergoes progressive age related changes. So why not help keep him enjoying life for longer. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIAGE keeps your dog's mind active and alert for longer.

Through our exclusive, patented* blend of nutrients, OPTIAGE is proven to enhance brain function and helps increase activity levels, liveliness and interest in playtime so you can keep living an amazing life together. 

  • Helps supports healthy ageing thanks to nutrition adapted to senior dogs
  • A combination of key nutrients that helps to support healthy joints for your senior dog's active lifestyle.
  • Proven to enhance brain function for more active years through our exclusive blend of nutrients
  • Specially formulated for dental care
  • Contains high quality pieces of chicken



Dehydrated Poultry Protein



Chicken (14%)


Soya Meal

Vegetable Oil Fractions

Rice (4%)

Dried Beet Pulp


Maize Grits

Animal Fat


Fish Oil



Nutritional Component Amount
Protein 29%
Oil 15%
Ash 7.5%
Fibre 2%
Calcium 1.1%
Phosphorus 0.8%
Nutritional Additives IU/kg
Vitamin A 20,000
Vitamin D3 650
Vitamin E (a-tocopherol) <span style="font-family: arial, helvetica, sans-serif; font-size: small; color: #0

Warranty Information

Lifestage:Mature Senior (7 Years+)|Flavour:Chicken|DogSize:Small,Medium,Large|£/kg:£3.00-£3.99/kg|Badge:SixtySeven

Product Reviews

  1. The Best

    Posted by Maida on 30th Jun 2017

    Have fed our Labrador on Pro Plan since he was a puppy and since becoming age 7 two years ago changed to 7+ Adult chicken with optiage. He has never had any problems and his coat and teeth are in great condition. Wouldn't give our dog anything else.

  2. Good food that keeps your dog young and active

    Posted by Dewboy on 9th May 2017

    This food has brought my 11 year old English springer spaniel but to full of energy and lust for walks. Her coat has improved to being that shiny coat she had when a young puppy.

  3. Great food for the more senior dogs

    Posted by Paul on 14th Mar 2017

    Have fed our Weimaraner Pro PLan since he was a pup. Now as an eight year old we changed to Optiage Senior Original Chicken Dry Dog Food and within a week saw a difference in our dog. He has definitely become more active and playful again. His coat is in great condition. This is one product we would recommend if you want to give an old dog a new lease of life.

  4. Good food that keeps your dog young and active

    Posted by Dewboy on 6th Jul 2016

    I have fed my 10 year old English Springer Spaniel on tin and dry food of varying manufacturers. At about 8 1/2 years old I noticed that she was beginning to show her age. After a lot of research and speaking to Purina them selves, I started to use this dry food mix, after about two weeks it was very apparent that she was running around like a young dog again. Her coat had that glossy shine to it again. So I highly recommend this dog food to anyone who really loves their dog.

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