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Purina Pro Plan Original Chicken with Optibalance Dry Dog Food - 14kg

£49.29 £30.99
(You save £18.30)
14.00 KGS
Calculated at checkout

Product Description

PURINA PRO PLAN Dog Medium Adult with OPTIBALANCE rich in Chicken dry food - 14kg

Previously 'Pro Plan Original Chicken & Rice Dry Dog Food - 14kg'
Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
5 Weeks, 3 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 370g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

VetShop.co.uk’s Summary

A reliable diet to support the maintenance of all healthy adult dogs. It is very popular with our customers - we get great feedback on it! Contains a good meat source for protein – 14% chicken. Very easy to feed your dog with no need to feed other foods. The product is well priced, with an overall better than average recipe.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All healthy adult dogs as a complete and balanced diet to keep up their health.

Main Ingredient: The main ingredient is chicken (14%), a great protein source; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it supplies plenty of rich protein.

Protein Amount: This diet is 26% protein; plenty for adult dogs.

Product Aim: To support the maintenance of healthy adult dogs, with added prebiotics for a healthier digestive tract.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Prebiotics and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


VetShop.co.uk’s Full View

Pro Plan Original Chicken & Rice Dry Dog Food is a complete and balanced diet for adult dogs, made with 14% chicken for plenty of protein and taste. It is put together to also support a healthly digestive system by added prebiotics, along with omega 3 and 6, and vitamins, to aid immunity, nourished skin and a healthy coat.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Skin and Coat - Provides omega 3 and 6 fatty acids for healthy skin and a full shiny coat.
Digestion - Contains prebiotic to avoid stomach upsets and aid healthy digestion.
Immunity - Vitamins, including E and C, in the diet help to support the immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog health and needs. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains omega 3 and 6 fatty acids for added skin and coat nourishment.


Manufacturer's View

At PURINA® PRO PLAN® we believe that optimal nutrition is the foundation for optimal health and wellbeing - and the starting point for an amazing life together. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIBALANCE provides advanced nutrition that helps support your dog's long term health.

OPTIBALANCE is a combination of specifically selected nutrients at appropriate levels for dogs of different sizes and physiques that supports their specific needs and helps to keep them at peak condition.


  • High nutrient absorbtion to fullfil your dog's needs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Helps to keep your dog's coat beautifully shiny from root to tip
  • Specially formulated for dental care
  • Contains high quality pieces of chicken
  • Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



Dehydrated Poultry Protein
Chicken (14%)
Animal Fat
Dried Beet Pulp
Soya Meal
Maize Grits
Rice (4%)
Fish Oil



Nutritional Component Amount 
Protein 25%
Oil 15%
Crude ash 7.5%
Crude fibre 2.5%
Calcium 1.3%
Phosphorus 1%
Omega 3 Fatty Acids 0.15%
Omega 6 Fatty Acids 1.5%
Nutritional Additives IU/kg
Vitamin A 28,000
Vitamin D3 910
Vitamin E 550
Vitamin C 140



Feeding Guide

Breed Examples Weight 
Daily Amount
14kg bag will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 5 40 - 110 6 Months, 1 Week
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10 110 - 180 3 Months, 1 Week
Corgi, Staffy, Cocker
Spaniel, Springer Spaniel
10 - 25 180 - 330 2 Months
Dalmation, Collie, 
Labrador, Retriever
25 - 35 330 - 410 5 Weeks, 3 Days
German Shepard, 
Malamute, Bloodhound
35 - 45 410 - 480 1 Month
Rottweiler, Mastiff, 
Great Dane
45 - 70 480 - 670 3 Weeks, 3 days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Warranty Information

Lifestage:Adult (Up to 7 Years)|Flavour:Chicken|DogSize:Small,Medium,Large|£/kg:£2.00-£2.99/kg|Badge:SixtySeven

Product Reviews

  1. Quality dog food

    Posted by Unknown on 19th Jan 2017

    Have fed both my dogs (bichon / shih tzu) this food since pups ages 5 & 6 cannot rate high enough, my dogs are healthy A* food

  2. Best price on internet

    Posted by Unknown on 17th Jan 2017

    Very good price and quick delivery brillant

  3. Always satisfied

    Posted by Unknown on 24th Nov 2016

    I have always used Proplan for my dobes and they have always done well on it, one dog was 12 and the next one was nearly 14. My present girl is 3 and very fit.

  4. Best value for money

    Posted by Unknown on 25th Oct 2016

    This dog food was recommended by the vet. After paying almost £15 for small bag, great to get the 14kg bag for such a good price.

  5. value for money

    Posted by Unknown on 20th Mar 2016

    I saved over £20 buying this dog food online from petshop.co. uk. The delivery was free and arrived a few days after ordered. I will be using them from now on

  6. brilliant!!

    Posted by Carol on 12th Mar 2016

    Never used this company before,was looking for my usual dog food for a cheaper price.Very easy and straightforward order with free postage,will hopefully use again.

  7. Excellent value for money

    Posted by Unknown on 27th Jan 2016

    Only food our springer can eat without causing digestive problems. Have tried other, cheaper, kibble type feeds, even ones for sensitive systems, but now stick with this.

  8. Excellent service

    Posted by Mrs B on 14th Aug 2015

    Good price service delivery and product

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