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  • Puppy Original Kibble

Purina Pro Plan Original Chicken with Optistart Dry Puppy Food - 12kg

£52.44 £27.99
(You save £24.45)
12.00 KGS
Calculated at checkout

Product Description

PURINA PRO PLAN Dog Medium Puppy with OPTISTART Rich in Chicken Dry Food 12kg

Previously 'Pro Plan Puppy Original Chicken & Rice Dry Dog Food - 14kg' 
Average Cost Per Day
(if feeding Rocky) 
Average Cost Per Year
(if feeding Rocky)
Average Length 1 Bag Lasts
(if feeding Rocky)
7 Weeks, 3 Days*

*Calculation based on an 4-5 month old puppy with an expected 
adult labrador weight (30kg) being fed 268g per day as per brand 
guidelines, and product total price £37.49 as accurate on date of 

VetShop.co.uk’s Summary

A reliable diet to support the growth of all healthy puppies; very popular with our customers! Contains a respectable source of protein – 20% chicken (poultry). Very easy to feed your puppy with no need for any other foods. The food is accurately priced, with overall better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All puppies as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is chicken (20%), a good protein source; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but poultry is a good protein source.

Protein Amount: This diet is 30% protein; a more-than-enough amount for puppies.

Product Aim: To support the growth of healthly puppies, while also promoting brain and vision development and immunity from containing DHA and colostrum like in mothers’ milk.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Colostrum in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


VetShop.co.uk’s Full View

Pro Plan Puppy Original Chicken & Rice Dry Dog Food is a complete and balanced diet for growing puppies, made with chicken, wheat and highly digestible rice for quality nutrition and palatability. It is specially formulated to help boost your puppy's health just like the mothers' milk would by added colostrum and DHA to support healthy immunity and vision and brain development.

How does it keep my puppy fit and healthy?

Brain and Vision - Contains DHA like mothers' milk to support eye and brain development.
Immunity - Includes colostrum, like in the mothers' milk, to support a healthy immune system. 
Skin and Coat - Provides essential fatty acids for a thick and glossy coat.
Digestion - Contains rice and colostrum for easy digestibility and to avoid stomach upsets.
Growth - Has a good amount of calcium and phosphorus to support growing. Also has neccessary higher amount of fats (oils) to aid the energy needs of growing active puppies.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my puppy?

Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 and 6 fatty acids for a thicker and more glossy coat. Also in the diet is a good amount of vitamin A for further skin and coat nourishment.


Manufacturer's View

PRO PLAN® PUPPY ORIGINAL with OPTISTART®* is complete nutrition for protection for all puppies. Contains DHA, naturally found in mothers’ milk, important for brain and vision development.

Complete pet food for puppies. 

- Formulated with Colostrum, found in mother’s first milk, which helps support immune response and help sustain the protection his mother gave him. It also balances good and bad bacteria in the puppy’s gut to help him resist common puppy upsets
- Contains DHA (an Omega 3 fatty acid) naturally found in mothers milk, important for brain and vision development
- Contains key nutrients, such as Omega 3 and 6 fatty acids, which help shield puppies from environmental challenges and support the development of healthy skin and coat

Maintaining a lean body condition during growth is important for healthy skeletal development. Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



Chicken (18%)


Dehydrated Poultry Protein


Animal Fat

Soya Meal

Rice (7%)



Dried Beet Pulp


Fish Oil

Dried Colostrum (0.1%)



Nutritional Component Amount
Protein 30%
Oil 19%
Ash 7%
Fibre 2%
Omega 6 Fatty Acids 1.5%
Calcium 1.3%
Phosphorus 1%
Omega 3 Fatty Acids 0.15%
DHA 0.05%
Nutritional Additives IU/kg
Vitamin A  15000
Vitamin D3 750
Vitamin E 170
Vitamin C 70


Feeding Guide 

Breed Examples  Expected  Adult 
Weight (kg)
1.5 - 3 Months  4 - 5  Months  6 - 8  Months  9 - 11  Months 12 - 24 Months
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 5 50-90g 60-85g 60-75g Adult* Adult*
Shih tzu, Jack Russell, Pug, Westie 5 - 10 60-120g 75-145g 75-150g 75-150g Adult*
Corgi, Staffy, Cocker Spaniel, Springer Spaniel 10 - 25 80-195g 125-245g 150-355g 150-365g 150-375g
Dalmation, Collie, 
Labrador, Retriever
25 - 35 100-215g 225-310g 300-485g 355-515g 365-535g
German Shepard, 
Malamute, Bloodhound
35 - 45 110-245g 260-355g 365-580g 495-640g 525-660g
Rottweiler, Mastiff, 
Great Dane
45 - 70 125-415g 280-615g 410-935g 600-1025g 650-955g

 *Your puppy is fully grown now and should be slowly put onto adult food over at least a 10 day period. 

Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Warranty Information

Lifestage:Puppy (Up to 18 Months)|Flavour:Chicken|DogSize:Small,Medium,Large|£/kg:£2.00-£2.99/kg|Badge:SixtyNine

Product Reviews

  1. Great Nutrition for a puppy!

    Posted by SR - Leicestershire on 20th Dec 2016

    We bought this in because we are due to bring home our WSD puppy in the new Year 2017. We were introduced to it with our last puppy retriever 3 years ago, and it provided him with all the nutrition he needed, as he has grown up big & strong, whilst being very gentle on his tummy. Because of this I had no qualms of looking to use it again -- and it's currently at a great price!! Delivery was also very quick -- even in the run-up to Christmas.

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