Loading... Please wait...
  • Image 1
  • Image 2
  • Image 3

Purina Pro Plan Sensitive Digestion with Optidigest Adult Dry Dog Food - 14kg

£49.29 £30.99
(You save £18.30)
14.00 KGS
Calculated at checkout

Product Description

PURINA® PRO PLAN® Dog Medium Adult with Sensitive Digestion with OPTIDIGEST rich in Chicken dry food  - 14kg

Previously 'Purina Pro Plan Digestion Adult Dry Dog Food - 14kg'

Average Cost Per Day
(if feeding Rover) 
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
6 Weeks*
*Calculation based on a golden retriever adult weight (30kg) 
being fed 373g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

PetShop.co.uk’s Summary

A successful diet that supports the maintenance of all adult dogs that suffer from a delicate digestive system; really popular with our customers! Contains a good source of protein – 14% chicken. Very easy to feed your dog with no need for any other foods. The food is well priced, with a better than average ingredient content!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All adult dogs with a sensitive digestive system as a complete and balanced diet to maintain their health.

Main Ingredient: The main ingredient is chicken (14%), a protein-packed food; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the lamb is not listed, but it provides plenty of protein in the diet.

Protein Amount: This diet is 25% protein; suitable for adult dogs.

Product Aim: To support the maintenance of healthy adult dogs, while also aiding digestive sensitivity by containing prebiotics and special fibres.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 fatty acids. Prebiotics and fibres in the diet help avoid common digestive upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk's Full View

Pro Plan Sensitive Digestion Adult Dry Dog Food is a complete and balanced diet for adult dogs with a more delicate digestive system, made with 14% chicken for a good protein amount and taste. It is specially formulated to help limit your dog's digestive sensitivity by added omega 3 fatty acids which reduces skin discomfort and also by using prebiotic which helps balance good and bad gut bacteria for healthy digestion.

How does it keep my dog fit and healthy?

Skin and Coat - Provides essential fatty acids and vitamin A for a thick and glossy coat.
Digestion - Contains special fibres and colostrum to avoid stomach upsets and aid healthy digestion and stool quality.
Growth - Has all the right amounts of protein, calcium and phosphorus to support growth into adulthood.
Immunity - Colostrum in the diet helps support the immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog health and needs. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like pieces) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet provides essential omega 3 fatty acids for a thicker and more glossy coat. Also in the diet has plenty of vitamin A for further skin and coat nourishment.


Manufacturer's View

A properly functioning digestive system is essential for your dog to get the nutrients he needs to develop and thrive. Specially formulated by our vets and nutritionists, PURINA® PRO PLAN® with OPTIDIGEST helps improve digestive health. 

OPTIDIGEST contains a selected prebiotic source clinically proven to help improve intestinal microflora balance and to promote excellent faecal consistency.


  • Easily digestible for dogs with sensitive digestion
  • Prebiotic helps support intestinal health
  • Clinically proven to help improve microflora balance
  • Carefully cooked to retain the goodness from chicken through our proprietary cooking process





Dehydrated Poultry Protein
Chicken (14%)
Maize Grits
Animal Fat
Soya Meal
Rice (4%)
Dried Chicory Root (1%, source of Prebiotics)
Dried Egg
Fish Oil



Nutritional Component Amount 
 Protein  25%
 Fat  15%
 Crude ash  7.5%
 Crude fibre  3%
 Calcium  1.3%
 Phosphorus  1%
 Omega 6 Fatty Acids  1.5%
 Omega 3 Fatty Acids  0.15%
 Nutritional Additives  IU/kg
 Vitamin A  30,000
 Vitamin D3  975
 Vitamin E  550
 Vitamin C  140



Feeding Guide

Breed Examples Weight 
Amount (g)
Bag will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 5 35-110 7 Months
Shih tzu, Jack Russell, Pug, 
5 - 10 110-180 3 Months, 2 Weeks
Corgi, Staffy, Cocker 
Spaniel, Springer Spaniel
10 - 25 180-330 2 Months
Dalmation, Collie, 
Labrador, Retriever
25 - 35 330-415 5 Weeks
German Shepard, 
Malamute, Bloodhound
35 - 45 415-490 1 Month
Rottweiler, Mastiff, 
Great Dane
<span style="font-family: ar

Warranty Information

Lifestage:Adult (Up to 7 Years)|Flavour:Lamb|DogSize:Small,Medium,Large|£/kg:£2.00-£2.99/kg|Badge:SixtySeven

Product Reviews

  1. Sensitive digestion

    Posted by Paulette Blades on 27th Dec 2016

    Absolutely delighted with this product our alsation has never looked better since she has been eating sensitive digestion pro plan which was recommended to me by my sister who originally heard whilst at crufts.

Click the button below to add the Purina Pro Plan Sensitive Digestion with Optidigest Adult Dry Dog Food - 14kg to your wish list.