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  • Performance Kibble

Purina Pro Plan Performance Chicken with Optipower Dry Dog Food - 14kg

£52.44 £30.99
(You save £21.45)
14.00 KGS
Calculated at checkout

Product Description

PURINA® PRO PLAN® Dog All Sizes Adult Performance with OPTIPOWER Rich in Chicken Dry Food 14kg

Previously 'Pro Plan Performance Original Chicken & Rice Dry Dog Food - 14kg'
Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
1 Month*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 528g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

VetShop.co.uk’s Summary

A great diet to support the maintenance of more active or working adult dogs; popular with our customers! Contains a good source of protein – 18% chicken. Very easy to feed your dog and no need for other foods. The food is very affordable, with overall better than average ingredients!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All more active or working adult dogs, no matter what the breed is, as a complete and balanced diet to maintain their health.

Main Ingredient: The main ingredient is chicken (18%), a great protein source - better than most dog foods that feature cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it supplies the diet with excellent rich protein.

Protein Amount: This diet is 31% protein; suitable for adult dogs that are more active.

Product Aim: To support the maintenance of adult dogs, while also supplying extra specific nutrients for energy in a more active dog.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'artificial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by vitamin A and specific oils. Fibre and easily digestible rice (8%) in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


VetShop.co.uk’s Full View

Pro Plan Performance Original Chicken & Rice Dry Dog Food is a complete and balanced diet for adult dogs, made with 18% chicken for quality protein and palatability. It is produced to supply more energy to more active or working dogs by adding specific protein, carbohydrate and fat.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Energy - Provides a balance of carbs, protein and fat for a steady energy supply which helps delay the onset of fatigue.
Skin and Coat - Provides vitamins and specific oils for healthy skin and a full glossy coat.
Digestion - Contains 8% rice to aid digestion and avoid stomach upsets.
Immunity - Vitamins, including E and C, in the diet help aid a healthy immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog's health and lifestyle. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains vitamins and specific oils for added skin and coat nourishment.


Manufacturer's View

Highly energetic dogs have particular nutrient requirements to sustain their stamina during endurance exercise. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIPOWER is specially formulated for adult dogs with particularly high levels of physical activity to help them get the most out of life.


OPTIPOWER is a combination of key nutrients that increases endurance and supports rapid muscle recovery and joint health. This is thanks to high levels of protein and fat in the formula and omega 3 anti-inflammatory fatty acids.


  • Increased endurance for highly active and working dogs thanks to higher protein and fat levels
  • A combination of key nutrients that helps support healthy joints for your dog's active lifestyle
  • Specially formulated to aid rapid muscle recovery
  • Provides all the nutrients your lactating bitch needs to nourish strong puppies
  • Contains high quality pieces of chicken



Chicken (18%)


Dehydrated Poultry Protein


Animal Fat


Soya Meal

Rice (4%)


Dried Beet Pulp


Fish Oil

Maize Grits



Nutritional Component Amount
Protein 30%
Oil 21%
Ash 7.5%
Fibre 2%
Calcium 1.4%
Phosphorus 1%
Nutritional Additives IU/kg
Vitamin A 25,000
Vitamin D3 810
Vitamin E 550
Vitamin C 140



Feeding Guide

Breed Examples Weight
For normal activity
For high activity
14kg bag 
will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 5 100-165 150-250 2 Months, 3 Weeks
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10 165-305 250-460 6 Weeks, 3 Days
Corgi, Staffy, Cocker Spaniel, 
Springer Spaniel
10 - 25 305-380 460-570 5 Weeks
Dalmation, Collie, Labrador, 
25 - 35 380-450 570-675 1 Month
German Shepard, 
Bloodhound, Mastiff 
35 - 70 450-625 675-940 3 Weeks


Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Warranty Information

Lifestage:Adult (Up to 7 Years)|Flavour:Chicken|DogSize:Small,Medium,Large|£/kg:£2.00-£2.99/kg|Badge:SixtySeven

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